Heavy or slow-loading concepts
Large assets and unnecessary runtime code can prevent an ad from loading quickly enough to earn interaction.
TARC Solutions Service
Playable Ads
Lightweight interactive ads designed for fast loading, clear interaction, platform compatibility, and performance marketing workflows.
What We Do
We create mobile-first playable experiences that balance a clear product message with responsive interaction, efficient assets, and real ad-network delivery constraints.
Capabilities
- HTML5 playable ads
- Phaser and PixiJS implementations
- Unity-to-playable adaptation where appropriate
- Interactive prototypes
- Mobile-first interaction
- Asset optimization
- Ad-network delivery constraints
- Variant production
Technologies
- HTML5
- Phaser
- PixiJS
- Unity
- TypeScript
Problems We Solve
Unclear interaction
A playable has seconds to teach the mechanic, communicate the product, and guide the player toward a useful action.
Network-specific constraints
MRAID behavior, orientation, click-through handling, audio rules, packaging, and file limits vary across ad networks.
Difficult variant production
Campaign teams need reusable foundations for testing hooks, art, copy, mechanics, and calls to action without rebuilding everything.
Process
Step 1
Define the campaign constraint
We confirm the target networks, audience, mechanic, orientation, destination, measurement needs, and final package limits before production starts.
Step 2
Prototype the interaction
We build the shortest understandable interaction loop, test it on mobile input, and align the payoff with the campaign message.
Step 3
Optimize and package
Assets, code, audio, and loading behavior are reduced and packaged against each network's specification. Typical targets are often 2–5MB, but the selected network's current limit always controls.
Step 4
QA and hand off
We test supported devices, orientation changes, click-throughs, replay behavior, audio state, and network wrappers before delivering the final packages and source files.
Deliverables
- Playable concept or adapted interaction design
- Responsive HTML5 playable implementation
- Optimized art, animation, and audio assets
- Network-ready packages and click-through behavior
- Device and browser QA notes
- Source files and agreed campaign variants
Who It's For
Mobile game studios, publishers, performance marketing teams, creative agencies, and consumer brands that need a playable concept built, adapted, optimized, or prepared for specific ad-network requirements.
Proof Point
Build Your Bestie playable series
TARC built a reusable mobile-first interaction system across four toy variants, combining customization, care interactions, product discovery, and campaign-ready variant production.
View the projectFrequently Asked Questions
What file size should a playable ad target?
Many playable placements expect a final package in roughly the 2–5MB range, but there is no universal limit. We confirm the current specification for every target network, then budget code, images, animation, and audio around the strictest required package rather than relying on a generic target.
Can you adapt an existing game into a playable ad?
Yes. We identify the shortest interaction that communicates the original game's appeal, then rebuild or adapt it for fast mobile delivery. The playable is usually a focused marketing experience rather than a compressed copy of the full game, which keeps the message clear and the package practical.
Which ad-network requirements do you support?
We build around the documented requirements of the networks selected for the campaign, including package structure, MRAID behavior, click-through handling, orientation, audio policies, replay behavior, and file-size limits. Because specifications change, final QA is performed against the current documentation supplied by each destination network.
Do you create multiple campaign variants?
Yes. We can structure the playable so teams can test different hooks, visual treatments, copy, difficulty, calls to action, or product variants without rebuilding the core interaction. The exact variant plan is agreed before production so shared systems and assets are designed for efficient reuse.
What do you need to estimate a playable ad?
Share the product or game, campaign objective, target audience, intended ad networks, preferred mechanic, available source assets, and required variants. If the concept is still open, we can begin with a short discovery phase and recommend an interaction that fits the message, schedule, and delivery constraints.
Ready to Build?
Tell us what you are building, improving, or preparing to launch.
Discuss Your Project