Playable Ads

Build Your Bestie

A mobile-first playable ad series built around toy customization, care, and short interactive product discovery.

Project Overview

Build Your Bestie uses a reusable interaction system across four toy variants: build an animal, create its habitat, pair them together, then feed, brush, and care for it.

What We Built

Mobile-first playable ad
Reusable toy interaction system
Interactive product discovery
Variant production

Related capability: View related service

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