Overview

A fast-growing entertainment startup approached TARC Solutions to create a prototype AR game that brought the digital world into real life — complete with location-based enemy spawns, live combat, and sponsored in-game rewards.

Their goal? To engage users beyond screens and turn physical exploration into an interactive adventure.

The Challenge

Building a seamless AR experience that works anywhere — indoors or outdoors — while keeping gameplay fast, intuitive, and technically scalable.
The game needed to combine:

• Real-time GPS tracking with AR enemy placement

• Smooth performance across devices

• A sponsorship system where brands could offer rewards as collectibles

Our Approach

1. Gameplay Strategy & Design

We helped define the core game loop, balancing exploration, combat, and discovery to keep players engaged.

2. AR + Geolocation Integration
Using ARKit, ARCore, and GPS-based mapping, we enabled players to find and battle enemies tied to real-world locations — bringing exploration to life.

3. Combat & Reward System
Defeating enemies earned sponsored digital coupons, driving both engagement and monetization opportunities for brands.

4. Experience Optimization
We tested across multiple environments to ensure AR stability, low latency, and battery efficiency, while maintaining a sleek, minimal UI for clarity in outdoor play.

The Result

• Immersive Gameplay: Seamlessly blended AR, GPS, and real-world movement.
• Engagement-Driven Design: Players stayed longer and explored further.
• Brand Integration Ready: Reward mechanics created sponsorship potential.
• Client Satisfaction: Delivered a high-performing, scalable prototype that exceeded expectations.

The Impact

This project proved how AR + location-based gaming can turn everyday spaces into interactive playgrounds — and showed how TARC Solutions helps brands lead the next wave of immersive entertainment.

Ready to Build Your Own AR Experience?

Let’s bring your concept to life — from prototype to global rollout.